Free URL shortener
Shorten any link free, no account needed. Every link gets a QR code; add a free account to track clicks with full analytics — countries, devices, referrers.
Why shorten links with INBIO
Paste any long URL and get a clean, shareable in.bio link instantly. No signup needed — and if you create a free account, you keep the link forever, can give it a custom slug, and see every click.
- Clean short links — turn long, messy URLs into tidy links you can share anywhere.
- Click analytics — see clicks, countries, devices, and referrers — with bots filtered out.
- Free QR codes — every link gets a downloadable QR code in PNG and SVG.
- Editable links — change the destination later — the short URL stays the same.
What a short link actually changes
A long URL is a liability. It wraps onto two lines in a message, breaks when it is copied by hand, looks untrustworthy in a bio, and tells you nothing about who clicked. A short link fixes the display problem and adds the thing raw URLs never had: a record. Every time someone follows an in.bio link, we log the click — the country and city it came from, the device and browser, and the referrer that sent it — and filter out the bots so paid-traffic noise does not inflate your numbers.
The link itself is permanent. There is no expiry date, no click cap that quietly kills it, and no forced renewal. Create it from a free account and you can also change where it points after you have shared it, so a printed flyer or a pinned post never goes stale. Every link also comes with a matching QR code in PNG and SVG.
Shorten links for a specific platform
Every platform treats links differently. X wraps them in t.co, LinkedIn rewrites them as lnkd.in, Instagram will not make them clickable in a caption at all, and TikTok only allows a link in your bio once you qualify. Those quirks change how you should format and track a link, so we wrote a page for each: the Instagram, TikTok, X (Twitter), LinkedIn, YouTube, and Facebook shorteners each explain the platform's rules and how a short link behaves inside them.
Tracking where your clicks come from
The short link tells you how many people clicked and from where. To learn which campaign or post drove them, add UTM parameters to the destination — utm_source, utm_medium, and utm_campaign — and they flow straight into Google Analytics. Our UTM builder assembles them without typos, and INBIO records them on the click too, so you get the numbers even before GA does. Shortening a whole spreadsheet of links at once? Use the bulk URL shortener.
Custom domains, folders, and a dashboard
A free account turns one-off shortening into a system. Every link lands in a dashboard where you can organise them into folders, tag them by campaign, edit a destination, or archive a link that has run its course — without ever changing the short URL people already have. That is what makes short links safe on things you cannot reprint: a business card, a billboard, a product label.
The bigger upgrade is your own domain. Connect a custom domain and your short links read as go.yourbrand.com/sale instead of in.bio, which measurably lifts click-through because the link looks like you. Setup is a couple of DNS records. See the plans for what is included, and the blog for guides on link tracking, QR codes, and UTM campaigns.
Shorten links for other platforms
Sharing links across more than one network? We also have dedicated shorteners for Instagram and YouTube. If you are weighing up tools, our benchmark of eight URL shorteners measures redirect speed, click tracking, and free tiers — and every short link here comes with a QR code for print. Handed a short link you don't recognise? Expand it to see where it goes, or run it through our link safety checker first.
A real example
https://example.com/2026/spring-collection?utm_source=newsletter&utm_medium=email&utm_campaign=launch&ref=header
Shortened to
in.bio/your-slug
example.com/2026/spring-collection?utm_source=newsletter&utm_medium=email&utm_campaign=launch&ref=header
Paste a link like this and everything after the domain — path, query, UTMs — is preserved exactly in the redirect.
What people use it for
- Clean links for social bios, emails, and print
- A QR code generated automatically for every link
- Click analytics with countries, devices, and referrers — bots filtered out